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How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often (Paperback)
  • How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often (Paperback)
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How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often (Paperback)

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£12.99
Paperback 368 Pages / Published: 20/08/2010
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Wouldn't it be great if you could always get people to see things your way? Now you can.

You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you:

Find the perfect way to win people overBecome an amazing negotiatorOvercome objectionsAppreciate and understand the other person's standpointUnderstand why people buy what they buyEnsure people remember you and what you wantBuild long-term trust and credibility

Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.

How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.

Publisher: John Wiley and Sons Ltd
ISBN: 9780857080424
Number of pages: 368
Weight: 462 g
Dimensions: 216 x 144 x 19 mm


MEDIA REVIEWS
` I liked the tone and pace of the book, and enjoyed reading it...this was an excellent, thorough book, that gave me a lot of food for thought'. (The Bookbagh.co.uk, October, 2010). `...Hesketh's anecdotes give the book a personal edge not normally found in this type of material.' (B2B Marketing, January 2011). `ideal for anyone dealing with people at work, and particularly useful working in sales or customer service' The Market

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“How to Control & Manipulate People”

Trying to get other people round to your way of thinking can be a challenge at times.
This book gives you tools to win people round to your point of view.
Philip Hesketh is an author and business speaker on the art of... More

Paperback edition
13th November 2011
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