How to Market Your Book: A book marketing manual for both self-published and traditionally published authors - Fairlight's How to... Modern Living Series (Paperback)Lynn Morrison (author)
Paperback 144 Pages / Published: 01/08/2020
- We can order this from the publisher
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
Publisher: Fairlight Books
Number of pages: 144
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
Please note that owing to current COVID-19 restrictions, some of our shops are closed. Find out more by clicking here.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at