How to Import Wine (Paperback)
  • How to Import Wine (Paperback)
zoom

How to Import Wine (Paperback)

(author)
£24.00
Paperback 304 Pages / Published: 14/11/2016
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials. Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.

Publisher: Wine Appreciation Guild
ISBN: 9781935879404
Number of pages: 304
Edition: 2nd Revised edition

You may also be interested in...

Oz Clarke Pocket Wine Book 2015
Added to basket
From Vines to Wines
Added to basket
£12.99
Paperback
The Pocket Guide to Wine
Added to basket
Secrets Of The Sommeliers
Added to basket
Wine A Tasting Course
Added to basket
£16.99   £13.49
Hardback
Sediment
Added to basket
£12.99
Hardback
Winemasters of Bordeaux
Added to basket
A Little Course in Wine Tasting
Added to basket
1st Steps in Winemaking
Added to basket
The Wine Pocket Bible
Added to basket
£9.99   £7.49
Hardback
French Wine
Added to basket
£12.99
Paperback
Making Your Own Wine at Home
Added to basket
Grapes & Wines
Added to basket
£25.00
Hardback
Bordeaux/Burgundy
Added to basket
The History of Wine in 100 Bottles
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.