How to Conduct Telephone Surveys (Paperback)
  • How to Conduct Telephone Surveys (Paperback)
zoom

How to Conduct Telephone Surveys (Paperback)

(author), (author)
£44.99
Paperback 344 Pages / Published: 14/01/2003
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
'''''The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids.'''--Carol J. Lancaster, Medical University of South Carolina''''When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages. ''''The authors also offer tips for:''''''''Interacting with and motivating respondents''Handling 'call backs' and 'refusal conversions'''Selecting, training, and supervising interviewers''Sampling, with particular attention to random digit dialing (RDD) procedures ''Calculating response rates''

Publisher: SAGE Publications Inc
ISBN: 9780761925910
Number of pages: 344
Weight: 540 g
Dimensions: 228 x 152 x 19 mm
Edition: 2nd Revised edition

You may also be interested in...

The Postgraduate Research Handbook
Added to basket
Research Methods and Statistics
Added to basket
Research Methodology
Added to basket
Qualitative Research Practice
Added to basket
Research Methods in Politics
Added to basket
Field Experiments
Added to basket
£33.00
Paperback
Essential French Grammar
Added to basket
Successful Qualitative Research
Added to basket
Survey Questions
Added to basket
How to Design and Report Experiments
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.