How the Media Shape Young Women's Perceptions of Self-efficacy, Social Power and Class: Marketing Sexuality (Hardback)
  • How the Media Shape Young Women's Perceptions of Self-efficacy, Social Power and Class: Marketing Sexuality (Hardback)

How the Media Shape Young Women's Perceptions of Self-efficacy, Social Power and Class: Marketing Sexuality (Hardback)

£84.95
Hardback Published: 01/12/2006
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This study explores how adolescent females perceive power in sexualized images in terms of answers to these questions: Is there a relationship between young women's perceived power in sexualized images in advertising and their personal perception of power and powerlessness, or lack of power? Might the perceived perception of sexualized images in advertising as power or powerlessness impact adolescents' lives? Are young women resisting sexualized media images? If so, how?

Publisher: The Edwin Mellen Press Ltd
ISBN: 9780773456594

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