How Strong is Your Firm's Competitive Advantage (Paperback)Daniel Marburger (author)
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Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.
This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.
Publisher: Business Expert Press
Number of pages: 148
Weight: 222 g
Dimensions: 229 x 152 x 9 mm
Edition: 2nd Revised edition
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