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How Not To Ruin Your Small Industry (Hardback)
  • How Not To Ruin Your Small Industry (Hardback)
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How Not To Ruin Your Small Industry (Hardback)

(author)
£31.00
Hardback 196 Pages / Published: 30/09/1996
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This book is designed to help small-scale entrepreneurs successfully build strong organizations in India's current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing `informal' business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning.

Practical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.

Publisher: SAGE Publications Inc
ISBN: 9780803993235
Number of pages: 196
Weight: 340 g
Dimensions: 229 x 146 x 19 mm

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