How Change Happens - The MIT Press (Hardback)
  • How Change Happens - The MIT Press (Hardback)
zoom

How Change Happens - The MIT Press (Hardback)

(author)
£25.00
Hardback 344 Pages / Published: 09/04/2019
  • In stock
  • Free UK delivery

In stock online

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

The different ways that social change happens, from unleashing to nudging to social cascades.

"Sunstein's book is illuminating because it puts norms at the center of how we think about change."-David Brooks, The New York Times

How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.

Sunstein focuses on the crucial role of social norms-and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm-a child who exclaims that the emperor has no clothes; a woman who says "me too." Sometimes suppressed outrage is unleashed, and long-standing practices fall.

Sometimes change is more gradual, as "nudges" help produce new and different decisions-apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and "partyism," when identification with a political party creates a strong bias against all members of an opposing party-which can both fuel and block social change.

Publisher: MIT Press Ltd
ISBN: 9780262039574
Number of pages: 344
Dimensions: 229 x 152 x 29 mm


MEDIA REVIEWS

Sunstein's book is illuminating because it puts norms at the center of how we think about change.

-David Brooks, The New York Times

In this dense and technical, but illuminating, work influenced by behavioral science and political philosophy, legal scholar and policy theorist Sunstein (Nudge) further develops his ideas on how changes in attitude and behavior ought to happen.... This is a work that demands-but rewards-the reader's full attention. Starred Review.

-Publishers Weekly

Sunstein's book is illuminating because it puts norms at the center of how we think about change.

-The New York Times

You may also be interested in...

Manufacturing Consent
Added to basket
How to Read a Film
Added to basket
£28.99
Paperback
The Filter Bubble
Added to basket
£9.99
Paperback
Flat Earth News
Added to basket
£9.99
Paperback
Buyology
Added to basket
£9.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
The Medium is the Massage
Added to basket
Amusing Ourselves to Death
Added to basket
The News
Added to basket
£10.99
Paperback
Evil Media
Added to basket
£7.99
Hardback
Photography
Added to basket
£27.99   £20.99
Paperback
Evaluation and Stance in War News
Added to basket
Men to Boys
Added to basket
£28.00
Paperback
Understanding Media
Added to basket

Please sign in to write a review

Your review has been submitted successfully.