Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Hospitality & Tourism Management (Hardback)
  • Hospitality & Tourism Management (Hardback)
zoom

Hospitality & Tourism Management (Hardback)

(editor), (editor)
£166.99
Hardback 219 Pages / Published: 01/07/2010
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Tourism is an activity that can have a truly major impact on sustainable development. In this book, similarities and differences between international tourists from China, France and the USA are investigated. Moreover, the significant role that culture holds in affecting travellers' buying behaviour has led growing number of researchers to study differences, particularly between Western and Asian countries. This book undertakes a critical review of these and relevant issues affecting the reliability and validity of cross-cultural research (CCR). In addition, small countries' exceptional natural beauty and unique cultural resources often look towards tourism development as an economic growth strategy. However, communities often disagree on the nature of development strategies. The authors of this book propose a standard methodology on sustainable tourism for application in tourism destinations and enterprises in all the business cycle of tourism activity. Furthermore, due to the affect of globalisation and the rapid changes that occur in global higher education during the past decade, the concept of internationalisation in higher education institutions has been widely discussed. This book reviews various aspects of internationalisation and discusses its applications/implications in relation to the hospitality higher education. Other chapters provide an exploratory analysis of gender differences in perceptions of managerial work, investigate destination benchmarking in the context of measuring customer satisfaction as an output of performance improvement, and provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry.

Publisher: Nova Science Publishers Inc
ISBN: 9781607412250
Number of pages: 219
Weight: 474 g
Dimensions: 180 x 260 x 18 mm

You may also be interested in...

Business Travel and Tourism
Added to basket
Pilgrimage: A Very Short Introduction
Added to basket
The Tourist Gaze 3.0
Added to basket
The Orient Express
Added to basket
£25.00
Hardback
Strategic Managerial Accounting
Added to basket
Key Concepts in Tourist Studies
Added to basket
The Tourist
Added to basket
£25.00
Paperback
Taking Responsibility for Tourism
Added to basket

Please sign in to write a review

Your review has been submitted successfully.