Hollywood Stardom (Paperback)
  • Hollywood Stardom (Paperback)

Hollywood Stardom (Paperback)

£24.95
Paperback Published: 18/01/2013
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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the star image is replaced with the star brand * Offers the first extensive analysis of stardom in the post-studio era * Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market * Draws on an extensive body of research data not previously deployed in film scholarship * A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

Publisher: John Wiley and Sons Ltd
ISBN: 9781405179836

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