Hollywood Stardom (Paperback)
  • Hollywood Stardom (Paperback)
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Hollywood Stardom (Paperback)

(author)
£26.00
Paperback 352 Pages / Published: 18/01/2013
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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the star image is replaced with the star brand * Offers the first extensive analysis of stardom in the post-studio era * Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market * Draws on an extensive body of research data not previously deployed in film scholarship * A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

Publisher: John Wiley and Sons Ltd
ISBN: 9781405179836
Number of pages: 352
Weight: 452 g
Dimensions: 228 x 152 x 17 mm


MEDIA REVIEWS
"In Hollywood Stardom the relationship between Hollywood modes of production and economic film theory is given the importance that it deserves ... It is clear that Paul McDonald knows a great deal about Hollywood movie stars." Cassone: The International Online Magazine of Art and Art Books (June 2013)

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