Heterogenitat in der Praferenzanalyse - Beitrage Zur Betriebswirtschaftlichen Forschung 107 (Paperback)
  • Heterogenitat in der Praferenzanalyse - Beitrage Zur Betriebswirtschaftlichen Forschung 107 (Paperback)
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Heterogenitat in der Praferenzanalyse - Beitrage Zur Betriebswirtschaftlichen Forschung 107 (Paperback)

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Paperback 333 Pages / Published: 28/08/2003
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Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht die Moglichkeiten zur Berucksichtigung heterogener Praferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824491179
Number of pages: 333
Weight: 439 g
Dimensions: 210 x 148 x 18 mm
Edition: 2003 ed.

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