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Heritage Formation and the Senses in Post-Apartheid South Africa: Aesthetics of Power - Sensory Studies Series (Hardback)
  • Heritage Formation and the Senses in Post-Apartheid South Africa: Aesthetics of Power - Sensory Studies Series (Hardback)
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Heritage Formation and the Senses in Post-Apartheid South Africa: Aesthetics of Power - Sensory Studies Series (Hardback)

(author)
£85.00
Hardback 256 Pages / Published: 08/08/2019
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Duane Jethro draws on his ethnographic research to create a framework for understanding the role of heritage projects in nation building in the post-apartheid period in South Africa. Jethro looks into the importance of the senses in crafting and deploying new heritage claims. In five case studies, he uses primary and secondary literature sources and data to investigate the vibrant sensory world at play in heritage dynamics in contemporary South Africa. Using the example of Freedom Park in Pretoria, Jethro delves into specific visual modalities and their impact in a state-driven heritage project commemorating those who died in the struggle against apartheid. The sense of touch is examined as a crucial aspect of a market-driven venture - the Sunday Times heritage project - which used site-specific art memorials, and oversaw their construction and ultimate ruination. Jethro examines taste through his analysis of the attempt to make barbeque a unifying national tradition; a ritual of grilled food. Smell is given the foreground in Jethro's observations of flower selling and food memories in the city of Cape Town, and how smell can be linked with place and, in turn, power. Finally, Jethro looks into the place of the instantly recognisable vuvuzela, which gained prominence thanks to its extensive use during the FIFA 2010 Football World Cup. The controversy surrounding this instrument extended to contestations of its status as a South African and African heritage object. Jethro charts new territory in exploring how different sections of South African society feel, taste, look and smell and how this engagement is central to the formation of heritage projects post-Apartheid in South Africa. In so doing, he makes a valuable contribution to the field of sensory studies and, with its focus on aesthetics and material culture, the book is in tune with the broader material turn in the humanities. This is important reading for students and scholars of anthropology, sociology, sensory studies and transnational studies.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781350059771
Number of pages: 256
Dimensions: 234 x 156 mm

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