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Health Communication: Lessons from Family Planning and Reproductive Health (Paperback)
  • Health Communication: Lessons from Family Planning and Reproductive Health (Paperback)
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Health Communication: Lessons from Family Planning and Reproductive Health (Paperback)

(author), (author), (author), (author), (editor), (foreword)
£29.00
Paperback 328 Pages / Published: 16/10/1997
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Effective communication is the key to encouraging healthy behavior. Documenting a revolution in both theory and practice, Johns Hopkins University experts show that communication leads the way to healthy reproductive health and family planning behavior. They explain why communication makes so much difference and how communication programs can be made to work. This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators.

Publisher: ABC-CLIO
ISBN: 9780275955786
Number of pages: 328
Weight: 515 g
Dimensions: 230 x 155 x 25 mm


MEDIA REVIEWS
"As the frist of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivate change in human behavior, especially with respect to family planning and reproductive health."-Studies in Family Planning
?As the frist of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivate change in human behavior, especially with respect to family planning and reproductive health.?-Studies in Family Planning
"This book is essential reading not only for the population and reproductive health communities. It is also perhaps the most important single contribution to our knowledge of how to stimulate social change through international development cooperation."-Steven W. Sinding Director, Population Sciences, The Rockefeller Foundation
"A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health."-Craig Lefebvre Chief Technical Officer, Prospect Associates President, Society for Social Marketing

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