Harness the Power of the Purse: Winning Women Investors (Paperback)
  • Harness the Power of the Purse: Winning Women Investors (Paperback)
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Harness the Power of the Purse: Winning Women Investors (Paperback)

(author), (foreword)
£10.99
Paperback 218 Pages / Published: 02/04/2015
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What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.

Publisher: Rare Bird Books
ISBN: 9781940207964
Number of pages: 218
Weight: 270 g
Dimensions: 216 x 140 x 15 mm

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