Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf (Paperback)Ralph Berndt (editor), Arnold Hermanns (editor)
- We can order this from the publisher
Publisher: Gabler Verlag
Number of pages: 1044
Weight: 1669 g
Dimensions: 244 x 170 x 53 mm
Edition: Softcover Reprint of the Original 1st 1993 ed
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
Alternatively, for multiple items you may find it easier to add to basket, then pay online and collect in as little as 2 hours, subject to availability.