Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf (Paperback)
  • Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf (Paperback)
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Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf (Paperback)

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£89.99
Paperback 1044 Pages / Published: 25/01/2012
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Publisher: Gabler Verlag
ISBN: 9783322825407
Number of pages: 1044
Weight: 1669 g
Dimensions: 244 x 170 x 53 mm
Edition: Softcover Reprint of the Original 1st 1993 ed

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