Handbuch Marketing-Kommunikation: Strategien -- Instrumente -- Perspektiven. Werbung -- Sales Promotions -- Public Relations -- Corporate Identity -- Sponsoring -- Product Placement -- Messen -- Persoenlicher Verkauf (Paperback)Ralph Berndt (editor), Arnold Hermanns (editor)
- We can order this from the publisher
Publisher: Gabler Verlag
Number of pages: 1044
Weight: 1669 g
Dimensions: 244 x 170 x 53 mm
Edition: Softcover Reprint of the Original 1st 1993 ed
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
Please note that owing to current COVID-19 restrictions, many of our shops are closed. Find out more by clicking here.