Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism (Paperback)
  • Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism (Paperback)
zoom

Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism (Paperback)

(editor), (editor)
£41.99
Paperback 268 Pages / Published: 27/02/2012
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Publisher: Taylor & Francis Ltd
ISBN: 9780415542814
Number of pages: 268
Weight: 426 g
Dimensions: 229 x 152 x 15 mm

You may also be interested in...

Reviews

Please sign in to write a review

Your review has been submitted successfully.