Handbook of the Economics of Marketing: Volume 1 (Hardback)
  • Handbook of the Economics of Marketing: Volume 1 (Hardback)
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Handbook of the Economics of Marketing: Volume 1 (Hardback)

(volume editor), (volume editor)
£95.00
Hardback 632 Pages / Published: 21/09/2019
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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

Publisher: Elsevier Science & Technology
ISBN: 9780444637598
Number of pages: 632
Weight: 1450 g
Dimensions: 235 x 191 mm

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