Handbook of Research on Mobile Marketing Management - Advances in E-Business Research (Hardback)
  • Handbook of Research on Mobile Marketing Management - Advances in E-Business Research (Hardback)
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Handbook of Research on Mobile Marketing Management - Advances in E-Business Research (Hardback)

£268.00
Hardback 584 Pages / Published: 30/01/2010
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.

Publisher: Business Science Reference
ISBN: 9781605660745
Number of pages: 584
Weight: 1627 g
Dimensions: 280 x 216 x 31 mm

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