Handbook of Research on Franchising - Research Handbooks in Business and Management Series (Hardback)
  • Handbook of Research on Franchising - Research Handbooks in Business and Management Series (Hardback)
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Handbook of Research on Franchising - Research Handbooks in Business and Management Series (Hardback)

(editor)
£180.00
Hardback 640 Pages / Published: 27/10/2017
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Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more. It introduces theory and sets the agenda for future research and adds to education and practice. Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

Publisher: Edward Elgar Publishing Ltd
ISBN: 9781785364174
Number of pages: 640
Dimensions: 156 x 234 mm


MEDIA REVIEWS
`In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There are chapters suggesting new directions, such as the role of family firms within franchising and the new forms of social franchising. And there is thoughtful coverage of franchising on the ground in different regions of the world. Researchers in franchising as well as broader organizational, marketing, and economic fields will certainly find something of interest to assist them in their research.' -- Steven C. Michael, University of Illinois at Urbana-Champaign, US
`I will not hesitate to recommend Handbook of Research on Franchising to all national franchise associations, tertiary institutions (especially those offering courses on entrepreneurship), executives involved with franchising/licensing, and the public at large because of the vast amount of precious insights shared by the various highly-regarded contributors.' -- Albert Kong, Asiawide Franchise Consultants, Singapore

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