Handbook of Research on Consumption, Media, and Popular Culture in the Global Age - Advances in Media, Entertainment, and the Arts
  • Handbook of Research on Consumption, Media, and Popular Culture in the Global Age - Advances in Media, Entertainment, and the Arts
zoom

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age - Advances in Media, Entertainment, and the Arts

(editor)
£355.00
Mixed media product 454 Pages / Published: 15/05/2019
  • We can order this from the publisher

UK delivery within 2 weeks

  • This item has been added to your basket
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Publisher: IGI Global
ISBN: 9781522595427
Number of pages: 454
Dimensions: 279 x 216 mm

You may also be interested in...

The Uses of Literacy
Added to basket
Media Control - Post-9/11 Edition
Added to basket
The Island Princess
Added to basket
Confessions Of An Advertising Man
Added to basket
Contagious
Added to basket
£9.99
Paperback
Media and Crime
Added to basket
£33.99
Paperback
Understanding Media
Added to basket
Brave New World Revisited
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
How to Read a Film
Added to basket
£28.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Amusing Ourselves to Death
Added to basket
Remote Control
Added to basket
Tragedy: A Very Short Introduction
Added to basket
The Medium is the Massage
Added to basket

Please sign in to write a review

Your review has been submitted successfully.