Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardback)
  • Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardback)
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardback)

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£155.00
Hardback 624 Pages / Published: 26/01/2011
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The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.

- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.

- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals.

- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.

Publisher: SAGE Publications Inc
ISBN: 9781412980180
Number of pages: 624
Weight: 1640 g
Dimensions: 279 x 215 x 36 mm
Edition: 3rd Revised edition

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