Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace (Hardback)William Lazer (author)
Hardback 211 Pages / Published: 03/06/1998
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A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Publisher: Lexington Books
Number of pages: 211
Weight: 617 g
Dimensions: 242 x 161 x 28 mm
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