Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade (Hardback)
  • Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade (Hardback)
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Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade (Hardback)

(author)
£19.00
Hardback 463 Pages / Published: 28/10/1998
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Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

Publisher: Palgrave Macmillan
ISBN: 9780333736241
Number of pages: 463
Weight: 757 g
Dimensions: 216 x 140 x 30 mm


MEDIA REVIEWS

'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News

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