Gut Feelings: Short Cuts to Better Decision Making (Paperback)
  • Gut Feelings: Short Cuts to Better Decision Making (Paperback)
zoom

Gut Feelings: Short Cuts to Better Decision Making (Paperback)

(author)
£9.99
Paperback 288 Pages / Published: 28/08/2008
  • In stock

Available

  • This item has been added to your basket

In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making.

A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work?

As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind.

'Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life'
Sunday Times

'Gigerenzer's writing is catchily optimistic and slyly funny ... Devilish'
Steven Poole, Guardian

'The science behind the phenomenon cited in the bestseller Blink ... useful and clearly written'
Business Week

'Gigerenzer is brilliant'
Stephen Pinker

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox as well as a popular science book, Reckoning with Risk.

Publisher: Penguin Books Ltd
ISBN: 9780141015910
Number of pages: 288
Weight: 213 g
Dimensions: 198 x 129 x 17 mm


MEDIA REVIEWS
Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life * Sunday Times *
Gigerenzer's writing is catchily optimistic and slyly funny ... devillish -- Steven Poole * Guardian *

You may also be interested in...

Think Like a Monk
Added to basket
£16.99   £8.49
Hardback
The Art of Rest
Added to basket
£9.99   £8.49
Paperback
Surrounded by Idiots
Added to basket
£9.99   £7.99
Paperback
Good Vibes, Good Life
Added to basket
£10.99
Paperback
Rebel Ideas
Added to basket
£9.99   £7.99
Paperback
How to Be Human
Added to basket
£9.99
Paperback
Change
Added to basket
£20.00   £17.99
Hardback
Thinking, Fast and Slow
Added to basket
£12.99   £10.99
Paperback
Untamed
Added to basket
£14.99   £12.99
Paperback
12 Rules for Life
Added to basket
£10.99   £8.99
Paperback
Talking to Strangers
Added to basket
£9.99   £7.99
Paperback
Make it Happen
Added to basket
£12.99   £10.99
Hardback
Explaining Humans
Added to basket
£9.99
Paperback
Atomic Habits
Added to basket
£16.99
Paperback
The Subtle Art of Not Giving a F*ck
Added to basket
£18.99   £16.99
Hardback
Think Like a Monk
Added to basket
£16.99   £8.49
Hardback

Please sign in to write a review

Your review has been submitted successfully.