• Sign In
  • Help
  • My Basket0
Guiding Growth: How Vision Keeps Companies on Course (Hardback)
  • Guiding Growth: How Vision Keeps Companies on Course (Hardback)

Guiding Growth: How Vision Keeps Companies on Course (Hardback)

Hardback Published: 01/01/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore the implementation - a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists because today's fast-paced world demands short-term fixes-pressuring executives to make tactical decisions that ultimately create larger strategic problems down the road. But Lipton shows that vision has more substance than leaders think-and that it is an essential factor in building scalable organizations that last for the long haul.Based on extensive research and real-world consulting work with executives implementing the scaling process, "Guiding Growth" provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond token 'mission statements', Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric. Illustrating how visions become guiding forces for day-to-day behaviour and overall company direction, "Guiding Growth" reveals how companies can stay their course, even as they grow.Mark Lipton is Founder of the consulting firm Lipton & Co., which specializes in organizational growth. He is Professor of Management and Chair, Human Resources Management and Organizational Change Management at the Milano Graduate School, New School University, in New York City.

Publisher: Harvard Business Review Press
ISBN: 9781578517060
Weight: 544 g
Dimensions: 236 x 157 x 30 mm

You may also be interested in...

Delivering Happiness
Added to basket
4 Disciplines of Execution
Added to basket
Leading Digital
Added to basket
Making Ideas Happen
Added to basket
Growth Hacker Marketing
Added to basket
The Business Plan Coach: Teach Yourself
Added to basket
Added to basket
Added to basket
The Concise 33 Strategies of War
Added to basket
Brilliant Business Plan
Added to basket
25 Need-To-Know Management Models
Added to basket


Please sign in to write a review

Your review has been submitted successfully.