Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)
  • Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)
zoom

Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)

(author)
£13.99
Paperback 384 Pages / Published: 03/05/2007
  • We can order this from the publisher

Usually dispatched within 10 working days

  • This item has been added to your basket

The book every small-business owner should own

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.

In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.

Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

Publisher: Little, Brown Book Group
ISBN: 9780749928117
Number of pages: 384
Weight: 460 g
Dimensions: 234 x 152 x 30 mm

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.