Growth IQ: Master the 10 Paths to Grow Your Business (Paperback)Tiffani Bova (author)
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'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin
The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small.
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.
In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.
Bova breaks down the strategies deployed by a wide range of companies to show you how:
* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.
Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
Publisher: Pan Macmillan
Number of pages: 352
Weight: 466 g
Dimensions: 306 x 207 x 27 mm
We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths - from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- Daniel H. Pink, author of When and Drive
A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. -- Seth Godin, Author of Linchpin
Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. -- Martin Lindstrom, author Buyology and Small Data
I love this book. Thirty compelling stories, ten sound strategies and writing that flows like the Mississippi will add a ton to your stockpile of personal intellectual capital. Bravo Tiffani Bova! -- Tom Peters, author of In Search of Excellence
Whether you're planning to disrupt an industry or protect your company from competitors, Growth IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted-and therefore uncertain-territory. With her guidance, we discover that the uncertainty need not be so daunting-through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone's Growth IQ. -- Whitney Johnson, Thinkers 50 Management and critically-acclaimed author of Disrupt Yourself
This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential story teller... leading us through a framework that gives structure to our growth strategy, As founder some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle too, I remember my CFO asking (as we hit our growth stride)... "what is it that worked?" The answer of course is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives - combined they deliver double digit growth annually. Thanks Tiffani for writing this down... a guide book for all leaders to inspire those around them. -- Naomi Simson, Shark - Shark Tank Australia, Founder of RedBalloon, Co-Founder of Big Red Group
Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. -- Keith Block, Vice Chairman, President and COO, Salesforce