Growing Older: Tourism and Leisure Behaviour of Older Adults (Hardback)
  • Growing Older: Tourism and Leisure Behaviour of Older Adults (Hardback)

Growing Older: Tourism and Leisure Behaviour of Older Adults (Hardback)

£75.00
Hardback Published: 24/10/2006
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Drawing on the latest research, this book examines the tourism and leisure needs of older people. Chapters review the particular behaviours, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.

Publisher: CABI Publishing
ISBN: 9781845930653

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