Growing Complexity of the Global Marketplace - International Research in the Business Disciplines (Hardback)
  • Growing Complexity of the Global Marketplace - International Research in the Business Disciplines (Hardback)
zoom

Growing Complexity of the Global Marketplace - International Research in the Business Disciplines (Hardback)

(editor), (series editor), (series editor)
£83.99
Hardback 256 Pages / Published: 14/05/1996
  • We can order this from the publisher

UK delivery within 3-4 weeks

  • This item has been added to your basket
This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.

Publisher: Emerald Publishing Limited
ISBN: 9781559386227
Number of pages: 256
Weight: 542 g
Dimensions: 230 x 150 x 16 mm

You may also be interested in...

Dealing with the Dutch
Added to basket
Redefining Global Strategy
Added to basket
Pacific Rift
Added to basket
£10.99
Paperback
How Asia Works
Added to basket
£10.99
Paperback
The 22 Immutable Laws of Branding
Added to basket
Merchants of Grain
Added to basket
£20.99
Paperback
The Coming Collapse Of China
Added to basket
Conquering the Chaos
Added to basket
Kiss, Bow, Or Shake Hands
Added to basket
Global Brands
Added to basket
International Business
Added to basket
£68.99   £17.23
Paperback
Encountering the Chinese
Added to basket
Industry and Empire
Added to basket
£14.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.