Grounded Theory: A Practical Guide for Management, Business and Market Researchers (Paperback)Christina Goulding (author)
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Grounded Theory is different from other texts on four levels:It offers an overview of qualitative methods in general and locates grounded theory in this context;It compares and contrasts the various grounded theory approaches in an accessible manner;It offers an in-depth case study for students and researchers to follow/use;And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
Publisher: SAGE Publications Inc
Number of pages: 186
Weight: 325 g
Dimensions: 234 x 156 x 10 mm
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