Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses (Hardback)E. Freya Williams (author)
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustain ability to spur the development of radically better products and servicesA Higher Purpose that ignites the company - when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer
This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar ginsand are growing faster than their conventional counterparts.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
Number of pages: 288
Weight: 1 g
Dimensions: 92 x 62 x 10 mm
Edition: Special ed.
"The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation." --Autamme
..".plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia
..".making sustainability relevant to the mainstream...a very readable work on a subject that often receives a dull treatment." --The Irish Times
..".a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail
"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business." --Internal Auditing
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