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Grab Their Attention!: Advertising and Promotion on a Shoestring Budget (Paperback)Gavin Walker (author)
Paperback Published: 28/05/1998
- Not available
This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.
Publisher: Oak Tree Press
Weight: 328 g
Dimensions: 215 x 138 mm
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