Grab More Market Share: How to Wrangle Business Away From Lazy Competitors (Hardback)
  • Grab More Market Share: How to Wrangle Business Away From Lazy Competitors (Hardback)
zoom

Grab More Market Share: How to Wrangle Business Away From Lazy Competitors (Hardback)

(author)
£18.99
Hardback 105 Pages / Published: 25/10/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.

Publisher: John Wiley & Sons Inc
ISBN: 9781118130049
Number of pages: 105
Weight: 244 g
Dimensions: 224 x 148 x 16 mm

You may also be interested in...

Losing My Virginity
Added to basket
£12.99   £9.49
Paperback
Hegarty on Creativity
Added to basket
How Google Works
Added to basket
£10.99
Paperback
The Personal MBA
Added to basket
£12.99
Paperback
The Obstacle is the Way
Added to basket
Getting to Yes
Added to basket
£9.99
Paperback
Barbarians At The Gate
Added to basket
What You See Is What You Get
Added to basket
Business Model Generation
Added to basket
The Business Book
Added to basket
DK
£17.99
Hardback
Good To Great
Added to basket
£21.99
Hardback
Presenting
Added to basket
DK
£5.99
Paperback
How To Deal With Difficult People
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.