Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
  • Goodvertising: Creative Advertising that Cares (Hardback)
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Goodvertising: Creative Advertising that Cares (Hardback) Goodvertising: Creative Advertising that Cares (Hardback) Goodvertising: Creative Advertising that Cares (Hardback) Goodvertising: Creative Advertising that Cares (Hardback) Goodvertising: Creative Advertising that Cares (Hardback) Goodvertising: Creative Advertising that Cares (Hardback)

Goodvertising: Creative Advertising that Cares (Hardback)

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£29.95
Hardback 256 Pages / Published: 17/09/2012
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Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 `Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.

Publisher: Thames & Hudson Ltd
ISBN: 9780500516263
Number of pages: 256
Weight: 1760 g
Dimensions: 280 x 240 x 27 mm

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