Going Mainstream: Why extreme ideas are spreading, and what we can do about it (Paperback)
  • Going Mainstream: Why extreme ideas are spreading, and what we can do about it (Paperback)
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Going Mainstream: Why extreme ideas are spreading, and what we can do about it (Paperback)

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£10.99
Paperback 304 Pages
Published: 09/05/2024
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'Piercingly revelatory ... a tour de force' - Carl Miller, author of The Death of the Gods

'...a must-read ' - Eliot Higgins, author of We Are Bellingcat

'A timely and frighteningly revealing book' - Richard Kerbaj, author of The Secret History of the Five Eyes
Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers spread dangerous myths to millions. Going Mainstream asks the question: What is happening here?

Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before. Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build sophisticated networks funded by dark money.

Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she speaks to the activists and educators who are fighting to turn the tide.

Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.

Publisher: Bonnier Books Ltd
ISBN: 9781804183786
Number of pages: 304
Weight: 202 g
Dimensions: 198 x 129 x 17 mm


MEDIA REVIEWS

'With unparalleled insight and urgency, Ebner reveals the dangerous spread of extremist beliefs. This book is a must-read for anyone who wants to understand the terrifying new reality we face' - Eliot Higgins, author of We Are Bellingcat

'A sober and sobering read that helps disentangle an important though often misunderstood phenomenon' - Brendan Daly, Sunday Business Post

'A timely and frighteningly revealing book. It should be on the shelves of every Western spy agency working to defeat extremist ideologies' - Richard Kerbaj, author of The Secret History of the Five Eyes

'A haunting and essential account of how so many people around the world have embraced extreme ideas' - Cynthia Miller-Idriss, author of Hate in the Homeland

'Piercingly revelatory ... a tour de force' - Carl Miller, author of The Death of the Gods

'Riveting and often deeply disturbing ... A punch to the stomach' - The Sunday Times on Going Dark

'Fascinating and important' - Spectator on Going Dark

'Ebner has done some gutsy, thought-provoking research' - Sunday Telegraph on Going Dark, a Telegraph Book of the Year

'Engaging and visceral ... Reads like a thriller' - Financial Times on Going Dark

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“Going Mainstream”

Going Mainstream covers heavy ground, and Julia Ebner doesn't shy away from difficult conversations. She asks an important question: why is extremism the new norm? Structurally each topic is divided into its own... More

Hardback edition
Helpful? Upvote 2

“Well researched, vital reading.”

An excellent and informative look at how the last few years have seen extreme views and conspiracy theories enter the mainstream consciousness.

Through interviews and investigation into the darker corners of the... More

Hardback edition
Helpful? Upvote 1

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