Global Supply Chain Management and International Logistics (Hardback)Alan E. Branch (author)
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The development of international trade is driven by international logistics and management and the provision of the global supply chain. The ultimate objective of global supply chain management is to link the market place, distribution network, manufacturing/processing/assembly process, and procurement activity in such a way that customers are serviced at a higher level yet lower cost. Overall this has introduced a new breed of management in a computer literate environment operating in a global infrastructure.
Addressing this complex topic, Alan Branch's new book fulfills two clear objectives:to provide a concise, standard work on the subject, written in lucid language that embraces all the ingredients of a notoriously complex subject with a strategic focusto extol best practices and focus on all areas of the industrial and consumer sectors and their interface with changing international market needs.
Until now, no book dedicated to international logistics and supply chain management was available. Practically-oriented, this book features numerous case studies and diagrams from logistic operators. An ideal resource for management students, academics and managers who need a succinct treatment of global operations, Branch's book skillfully illustrates his ideas in practice. It is a book which should be on the shelf of every practitioner and student of the subject.
Also available from Routledge:
Elements of Shipping, Eighth Edition, Alan E. Branch. (978-0-415-36286-3)
Maritime Economics: Management and Marketing, Alan E. Branch. (978-0-748-73986-8)
Publisher: Taylor & Francis Ltd
Number of pages: 178
Weight: 528 g
Dimensions: 254 x 178 x 15 mm
"Alan Branch has done it again! Global Supply Chain Management and International Logistics fills a longstanding void in the textbook market by providing a much-needed comprehensive overview of an important and complex topic that continues to evolve. The book is technically thorough yet immensely readable, liberally peppered as it is with relevant and illuminating practical examples and case-studies from industry. The solid grounding it provides will see it become required reading for both students wishing to pass exams and for the business community seeking to enhance competitiveness. Yet another winner from the Alan Branch stable of winning textbooks."
Prof. Kevin Cullinane, Director of the Transport Research Institute, Napier University, Professor of International Logistics
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