Not only is this a must read book. It is a must do action plan for every global manager and company. - Clyde V Prestowitz, former Chief Trade Negotiator during the Reagan Administration, USA It is an attempt to show how independent-thinking managers, using basic economic tools, can track the three elements that together drive the world's complex and somewhat unstable economic system--minds, markets, and money. Written in an anecdotal style, the book is packed with case studies covering major episodes of risk and crisis and extended globally-managed Indian companies. The book is accompanied by a DVD that further illustrates all concepts through video lectures and PowerPoint slides.
Publisher: SAGE Publications India Pvt Ltd