Global political marketing (Paperback)
  • Global political marketing (Paperback)
zoom

Global political marketing (Paperback)

(editor), (editor), (editor)
£38.99
Paperback 320 Pages / Published: 15/09/2011
  • We can order this

Usually dispatched within 15 working days

  • This item has been added to your basket

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Publisher: Taylor & Francis Ltd
ISBN: 9780415500463
Number of pages: 320
Weight: 522 g
Dimensions: 234 x 156 x 17 mm

You may also be interested in...

The Origins of Totalitarianism
Added to basket
This Sovereign Isle
Added to basket
£16.99   £14.99
Hardback
Democracy For Sale
Added to basket
£9.99   £7.99
Paperback
The Truths We Hold
Added to basket
£9.99   £7.99
Paperback
Here's the Story
Added to basket
£20.00
Hardback
How Democracies Die
Added to basket
Rage
Added to basket
£25.00   £12.50
Hardback
Dictators
Added to basket
£10.99   £8.99
Paperback
Another Now
Added to basket
£16.99   £8.49
Hardback
The Beautiful Poetry of Donald Trump
Added to basket
£9.99   £8.99
Hardback
The Prime Ministers
Added to basket
£25.00   £12.50
Hardback
Too Much and Never Enough
Added to basket
The Tyranny of Merit
Added to basket
A Promised Land
Added to basket
£35.00   £17.50
Hardback
Joe Biden
Added to basket
£18.99
Hardback
Relentless: 12 Rounds to Success
Added to basket
£20.00   £10.00
Hardback

Please sign in to write a review

Your review has been submitted successfully.