Global Marketing (Paperback)
  • Global Marketing (Paperback)
Paperback Published: 29/03/2012
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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Publisher: Pearson Education Limited
ISBN: 9780273766711

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