Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
Global Marketing (Hardback)
  • Global Marketing (Hardback)
zoom

Global Marketing (Hardback)

(author), (author)
£157.99
Hardback Published: 20/01/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Publisher: Pearson Education (US)
ISBN: 9780132719155
Weight: 1080 g
Dimensions: 276 x 216 x 20 mm
Edition: 7th Revised edition

You may also be interested in...

The New Rules of Retail
Added to basket
If You're Not First, You're Last
Added to basket
International Marketing
Added to basket
Google+ Marketing For Dummies
Added to basket
Brilliant Marketing Plans
Added to basket
Buyer Personas
Added to basket
£18.99
Hardback
Advertising
Added to basket
£44.99
Paperback
Principles of Retailing
Added to basket
Commonsense Direct and Digital Marketing
Added to basket
Strategic Brand Management
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Global Marketing Management
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.