Global Marketing - International Dimensions Marketing (Paperback)
  • Global Marketing - International Dimensions Marketing (Paperback)
zoom

Global Marketing - International Dimensions Marketing (Paperback)

(author)
£33.99
Paperback 620 Pages / Published: 18/12/1995
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket
Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. Global Marketing: aeo Discusses contemporary global issues aeo Covers important cultural issues aeo Offers a superior discussion of the global environment aeo Synthesizes traditional and non--traditional analysis aeo Emphasizes experience--based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.

Publisher: Basil Blackwell Inc, US
ISBN: 9781557868299
Number of pages: 620
Weight: 1162 g
Dimensions: 253 x 177 x 33 mm

You may also be interested in...

Web Marketing All-in-One For Dummies
Added to basket
Build a Brand in 30 Days
Added to basket
SPIN (R) -Selling
Added to basket
£22.99
Paperback
How to Sell
Added to basket
£12.99
Paperback
Customer Analytics For Dummies
Added to basket
The Customer Rules
Added to basket
£12.99
Paperback
Mid-Century Ads
Added to basket
£16.00
Hardback
The Luxury Strategy
Added to basket
The Challenger Sale
Added to basket
Eating the Big Fish
Added to basket
£25.99
Hardback
The Sales Bible, New Edition
Added to basket
Branding For Dummies
Added to basket
Marketing
Added to basket
£44.99
Paperback
ZAG
Added to basket
ZAG
£21.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.