We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Global Marketing Strategy (Paperback)
  • Global Marketing Strategy (Paperback)

Global Marketing Strategy (Paperback)

Paperback Published: 18/06/1998
  • Not in our warehouse

Delivered within 3 weeks

  • This item has been added to your basket

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma level. It takes its structure from an analysis of courses in this area. It begins with a theoretical overview of strategy and globalisation, moving on to environmental analysis, global market entry strategies, the global marketing mix, and finally, the implementation of global marketing strategies. Each chapter is designed to be student friendly, containing an overview, summary, review questions, discussion questions, recommended reading and a case study which consolidates what has been learnt in that chapter.

Publisher: Pearson Education Limited
ISBN: 9780273623489

You may also be interested in...

Your review has been submitted successfully.

View your review