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Global Marketing Management (Hardback)
  • Global Marketing Management (Hardback)
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Global Marketing Management (Hardback)

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£159.99
Hardback 480 Pages / Published: 15/04/2013
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The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Publisher: Pearson Education (US)
ISBN: 9780136157397
Number of pages: 480
Weight: 1110 g
Dimensions: 254 x 203 x 30 mm
Edition: United States ed of 8th revised ed

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