Global Marketing Management 2003 (Hardback)
  • Global Marketing Management 2003 (Hardback)
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Global Marketing Management 2003 (Hardback)

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£54.95
Hardback 790 Pages / Published: 03/10/2011
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This book helps readers prepare for the 21st Century and become effective managers overseeing global marketing activities in an increasingly competitive environment. This global approach also presents marketing in a cross functional approach to the business operation.

Publisher: John Wiley and Sons Ltd
ISBN: 9780471203698
Number of pages: 790
Edition: Revised edition

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