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Global Luxury Trends: Innovative Strategies for Emerging Markets (Hardback)
  • Global Luxury Trends: Innovative Strategies for Emerging Markets (Hardback)
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Global Luxury Trends: Innovative Strategies for Emerging Markets (Hardback)

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£34.99
Hardback 275 Pages / Published: 04/12/2012
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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Publisher: Palgrave Macmillan
ISBN: 9781137287380
Number of pages: 275
Weight: 5384 g
Dimensions: 235 x 155 x 22 mm


MEDIA REVIEWS

'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and

Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will

enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International

'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' GUY SALTER, Deputy Chairman, Walpole British Luxury

'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A reality

check for instant connectivity and new pillars of global relevance.' ALBERTO MILANI, CEO Buccellati Inc.

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