Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)
  • Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)

Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)

£61.99
Hardback Published: 19/03/2012
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This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.

Publisher: Pearson Education (US)
ISBN: 9780132884143

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