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Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)
  • Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)
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Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)

(author)
£61.99
Hardback 240 Pages / Published: 19/04/2012
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This is the definitive guide to launching and running global franchise operations.

It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field s unexplored opportunities, key pitfalls and proven best practices.

Publisher: Pearson Education (US)
ISBN: 9780132884143
Number of pages: 240
Weight: 431 g
Dimensions: 234 x 162 x 21 mm

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