Global Franchising Operations Management: Cases in International and Emerging Markets Operations (Hardback)Ilan Alon (author)
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This is the definitive guide to launching and running global franchise operations.
It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the fieldÃ s unexplored opportunities, key pitfalls and proven best practices.
Publisher: Pearson Education (US)
Number of pages: 240
Weight: 431 g
Dimensions: 234 x 162 x 21 mm
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