Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research (Paperback)
  • Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research (Paperback)
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Global Business Value Innovations: Building Innovation Capabilities for Business Strategies - International Marketing and Management Research (Paperback)

(editor), (editor), (editor)
£44.99
Paperback 145 Pages / Published: 26/12/2018
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This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Publisher: Springer Nature Switzerland AG
ISBN: 9783030085773
Number of pages: 145
Weight: 227 g
Dimensions: 210 x 148 mm
Edition: Softcover reprint of the original 1st ed. 201

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