Global Business Today (Paperback)
  • Global Business Today (Paperback)
zoom

Global Business Today (Paperback)

(author)
£81.99
Paperback 624 Pages / Published: 16/04/2007
  • Not available

Currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Charles Hill's Global Business Today, 5e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first four editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Notable additions to the 5th Edition include: * Chapter 5 has been updated to discuss progress on the current round of talks sponsored by the WTO aimed at reducing barriers to trade, particularly in agriculture (the Doha Round). * Chapter 6 now discusses the slump in foreign direct investment flows that took place in 2001-2004. * The section on the European Union in Chapter 8 has been revised to reflect the fact that ten more member states were admitted on May 1st, 2004. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073210544
Number of pages: 624
Weight: 1089 g
Dimensions: 252 x 201 x 25 mm
Edition: 5th edition

You may also be interested in...

Global Brands
Added to basket
The Poverty of Capitalism
Added to basket
The Decade of the Multilatinas
Added to basket
The Corporation That Changed the World
Added to basket
How Google Works
Added to basket
£10.99
Paperback
The Corporation That Changed the World
Added to basket
Britain for Sale
Added to basket
£15.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.