Global Audiences 1993: Research for Worldwide Broadcasting - BBC International Broadcasting Audience Research S. (Paperback)Graham Mytton (volume editor)
Paperback 240 Pages / Published: 30/06/1993
- Not available
This volume looks at how audience research plays an important part in the BBC's public accountability. A public service broadcasting service needs to find out how the public uses it. This applies to international services, as well as to domestic radio and television. Research ensures that the BBC World Service knows the international audience demand.
Publisher: University of Luton Press
Number of pages: 240
Dimensions: 240 x 170 mm
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