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Getting to Know ESRI Business Analyst (Paperback)
  • Getting to Know ESRI Business Analyst (Paperback)

Getting to Know ESRI Business Analyst (Paperback)

Paperback Published: 15/01/2011
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""Getting to Know Esri Business Analyst" is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for Esri® Business Analyst™, a suite of products that merges Esri's demographic and business data, detailed maps, and advanced spatial analytics with an organization's data to help make better business decisions. The book's step-by-step exercises demonstrate the use of Esri® Business Analyst™ Desktop to grow a hypothetical start-up business into a national enterprise. "Getting to Know Esri Business Analyst" teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses. The exercises in the book require ArcGIS® Desktop 9.3.1 software, Esri® Business Analyst™ Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1. A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of Esri® Business Analyst Online SM is provided. "

Publisher: ESRI Press
ISBN: 9781589482357
Weight: 962 g
Dimensions: 229 x 152 x 21 mm

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